Unveils New Steeval® SMA Soft Magnetic Series to Drive High-End Manufacturing Upgrades with High-Value-Added Materials

Walsin Lihwa recently hosted the “Steeval® Brand Launch & Technical Presentation” in Shanghai. As Walsin Lihwa’s dedicated high-end stainless-steel cold-finished bar brand, Steeval® held its first official local brand event since its official unveiling in 2025. Focused on high-end materials, the launch highlighted Walsin Lihwa’s progress over the past year in translating its brand philosophy into product innovation, technical service, and industrial application, while introducing the new Steeval® SMA Soft Magnetic Series to provide high-performance material solutions for advanced precision manufacturing.

“As the global industrial structure continues to adjust and emerging industries develop rapidly, higher requirements are being placed on material performance, manufacturing precision, quality consistency, and technical service capabilities. The development of advanced materials has become a critical strategy for enhancing the resilience of the overall industrial value chain. As high-performance materials continue to expand into new application scenarios, they will further drive new development opportunities for both the upstream and downstream stainless steel industries,” stated Yu-Lon Chiao, Chairman of Walsin Lihwa. “Although global steel demand has recently softened, stainless steel demand continues to grow, driven by high-end application markets such as AI liquid cooling, automotive, and precision machining. Moving forward, the expansion of emerging sectors—including robotics, SMR, hydrogen energy, and aerospace—will continue to elevate demand for high-performance materials, pushing stainless steel material value to new levels,” explained Shyi-Chin Wang, CEO of Walsin Lihwa.

Since its launch, Steeval® has remained close to customer needs at the front line of industry, extending “material value” beyond the physical product to technical services, application development, and supply-chain co-creation. Sherry Ho, President of Corporate Strategy and Supply Chain Management at Walsin Lihwa, remarked: “Steeval® is more than a material brand—it is a high-value-added material platform that integrates material R&D, technical service, and industrial applications tailored to high-end manufacturing. Guided by our six core brand commitments—Smart Manufacturing, Craftsmanship, Diversity, Trustworthiness, Service, and Co-Creation—we continuously deliver product innovation, deeper application insights, and service upgrades to help customers overcome manufacturing challenges, build competitive advantages, and shape a new precision manufacturing ecosystem with our industry partners.” She further noted that Steeval® has already delivered on these commitments in real-world applications, such as rapidly connecting mid-to-downstream needs to co-build an AI liquid-cooling ecosystem and upgrading automotive material technology to successfully replace imports from Europe, the US, and Japan. Moving from brand launch to value realization, Steeval® is actively supporting the upgrade of advanced precision manufacturing through high-value-added materials and services.

Following the strong market response to the Steeval® IMS Easy-Machining Series introduced in 2025, Walsin Lihwa officially debuted the new Steeval® SMA Soft Magnetic Series in Shanghai. Primarily targeting automotive applications, the SMA Series matches international technical standards and has already been adopted by Tier 1 automotive component suppliers in China. With the rapid development of the new energy vehicle sector, electronic controls, chassis systems, and precision components demand higher soft magnetic performance, machining precision, quality stability, and responsive supply. Meanwhile, the IMS Series focuses on metal processing efficiency, optimizing material properties and cutting performance to deliver a more stable machining experience. From the IMS Easy-Machining Series to the SMA Soft Magnetic Series, Steeval® is systematically building a comprehensive product portfolio featuring specialized characteristics—High Machinability, High Cleanliness, High Wear/Corrosion Resistance, High Heat Resistance, and Soft Magnetism—to address diverse needs across automotive, AI servers, aerospace, semiconductors, automation equipment, and precision machinery.

During the launch event, Walsin Lihwa hosted panel discussions featuring academic experts and industry representatives. Discussions focused on trends in high-end applications, localized supply development cases, material selection, processing technologies, and cost optimization – demonstrating how a material supplier can translate technical expertise into customer value and market competitiveness while fostering a sustainable, innovative industry ecosystem. Utilizing Steeval® as a platform, Walsin Lihwa will continue to promote industry-university-research collaboration to create competitive advantages across the value chain, positioning advanced materials as a leading force in the next phase of precision manufacturing upgrades.