Taipei, February 16, 2011 — The Nanjing Taiwan Trade Mart today announced a letter-intent signed with eight Taiwan industry associations to together promote Nanjing as strategic platform for Taiwan brands’ market development in Mainland China. The signing ceremony was witnessed by a trade delegation led by Ji Jianye, Mayor of Nanjing, as well as the Taiwan External Trade Development Council, Council for Cultural Affairs, Taiwan Electrical and Electronic Manufacturers’ Associations, and influential business leaders across the Taiwan Strait.

The Nanjing Taiwan Trade Mart, which opened for business in September 2010, has been the first in-market platform in Nanjing for Taiwan companies since the first Taiwan Trade Fair took place there and has helped more than 250 Taiwan brands enter the markets of Nanjing-Shanghai area. Today, Daphne Chang, general manger of the mart, signed the letter-of-intent with the Taiwan Textile Federation, Taiwan Garment Industry Association, Association of Taiwan Tour Souvenir, Taiwan Exhibition and Convention Association, MIT Underwear Innovation Alliance, Corporate Synergy Development Center, China Productivity Center, and Commerce Development Research Institute. According to Yu-Lon Chiao, Chairman of Walsin Lihwa, the strategic cooperation is intended to have the resources and strengths of various industry associations integrated in order to help Taiwan small and medium businesses effectively enter the market of Mainland China and develop business there.

Nanjing is in Jiangsu Province, and Jiangsu always has a good trade relation with Taiwan. Therefore, TAITRA held its first Taiwan Trade Fair in Nanjing to help outstanding Taiwan products be better understood in Mainland China, and has brought in a strong interest in Made-in-Taiwan products. The Nanjing Taiwan Trade Mart, which wants to further develop itself into a permanent platform for the exhibition and sales of Taiwan products, has supported the Jiangsu-Taiwan week as well as the 2nd Taiwan Trade Fair, successfully laying a solid foundation for outstanding Taiwan brands in Nanjing ¡VShanghai markets. According to Daphne Chang, the next objective of the Nanjing Taiwan Trade Mart is to strengthen operation by bringing in even more representative products and delicacies from Taiwan as well as arranging effective, professional buyer-seller match programs and strengthening mall management to make the mart an even better platform for the exhibition and sales of outstanding Taiwan products.

According to Daphne Chang, this year more than 70 events to match buyers and sellers have been planned, including matches on a one-on-one basis. Buyers include Beijing Hualian Investment Group, Wal-Mart, JSBC Mall, etc. which cover department store, high-end supermarket, mega mart, and TV shopping operations and will be entitled to match events of different product categories and different themes. Exhibitions or sales events of diverse themes have also been arranged for sellers from different Taiwan industries, while buyer match and brand management assistance will be provided to them.

The Nanjing Taiwan Trade Mart is as spacious as 75,000 square meters and it is the first ever Taiwan-themed business and trade complex in Mainland China. Supported by the People’s Government of Nanjing’s “green passageway” policy, the Nanjing Taiwan Trade Mart has developed its one-stop-shopping service that integrates government and private sector resources to lower the threshold for Taiwan businesses to enter the market of Mainland China, where they will benefit from the common branding of Made In Taiwan to enjoy the unlimited business opportunities resulting from a rapidly strengthening domestic demand.