Hidden Champion Embraces Brand Power! Co-Research and Co-Creation: Building a New Industrial Ecosystem for Global Competition

Aligning with the rapid growth of the global precision manufacturing market, Walsin Lihwa Corporation, a leading Taiwanese stainless steel manufacturer, today officially launched its new brand for Cold-Finished Bar, “Steeval™.” This signifies the company’s declaration of an entry into a new era—moving from a pure material manufacturer to a provider of technical service solutions achieved through co-research and co-creation with customers. Walsin Lihwa commits to joining hands with industry partners across the supply chain to build a new industrial ecosystem and compete together on the international track.

“The Taiwanese steel industry has consistently served as the foundational material provider supporting Taiwan’s processing sector to become a global leader in screws and fasteners,” said Chiao Yu-Lon, Chairman of Walsin Lihwa. “In the face of shifting industrial focus and increasing quality demands from precision manufacturing, we are transforming from simply supplying stainless steel materials to becoming a comprehensive solutions provider. Walsin Lihwa’s mission is to drive the upgrade of Taiwan’s manufacturing ecosystem through overall improvements in products, manufacturing processes, and services. We are turning a ‘hidden champion’ into a visible, trusted partner capable of co-creating value.”

Global Market Share Leader and Cross-Domain Smart Manufacturing Advantages Drive Steeval™ into Value-Oriented Markets
Leveraging its multiple strengths, including the world’s largest market share in stainless steel bars, technical and customer channel experience accumulated in Europe, global service locations, international-grade metallurgical equipment, and Smart Manufacturing capabilities—Walsin Lihwa is not only launching the Steeval™ brand for Cold-Finished Bars but also collaborating with academic and research institutions, such as the Metal Industries Research and Development Center, to upgrade materials and broaden industrial applications.

Sherry Ho, President of Corporate strategy and Supply Chain Management at Walsin Lihwa, commented, “Steeval™ will help Taiwan’s manufacturing industry upgrade from ‘manufacturing-oriented’ to ‘value-oriented.’ In the precision manufacturing sector, customers prioritize quality far above price. We will provide stable, sufficient, and reliable materials and technical services, strengthening our industrial connections, enabling our users to win at the starting line in the world’s most cutting-edge application markets.”

Walsin Lihwa Advances “Three-Quality Strategy”; Steeval™ Targets AI Server, Energy, and Other Cutting-Edge Markets
“Stainless steel holds considerable growth potential in emerging trends and cutting-edge applications,” stated Wang Shyi-Chin, Vice Chairman of Walsin Lihwa. “Walsin Lihwa is promoting a ‘Three-Quality Strategy’—Diversity in Grades, Premium Quality, and Excellent Craftsmanship—to ensure Steeval™ becomes the preferred stainless steel material for advanced industries.”

The Cold-Finished Bars produced by Steeval™ are a core material for precision manufacturing, widely used in machining, automation, and other industries. The brand continuously focuses on end-user demands—such as AI servers, automotive, robotics, consumer electronics, and energy—which require high quality and precision characteristics. Steeval™ provides the most suitable solutions, positioning itself as the premier partner for stainless steel precision manufacturing.

Carrying on 30 Years of Stainless Steel Heritage, Steeval™ Brand Power Opens a New Chapter of “Value Collaboration”
Since its founding in 1966 and entering the stainless steel business in the 1990s, Walsin Lihwa has consistently produced diverse stainless steel products through integrated processes, maintaining a long-term leading position in the Greater China region. In 2022, the company initiated a strategy of value-added and globalization, commencing its European expansion and entering markets such as automotive, aerospace, and energy. In 2025, based on its accumulated advantages, Walsin Lihwa is introducing a brand-new identity for its core product, Cold-Drawn Bars, Steeval™, opening a new chapter of “Value Collaboration.”

Moving forward, Walsin Lihwa will continue to deepen Steeval™’s capabilities in R&D, manufacturing processes, and global presence, accompanying customers with more complete cross-regional supply and service capabilities, and becoming a crucial force in the global supply chain.

About the New Brand: Steeval™ Cold-Finished Bars
The Chinese name for Walsin Lihwa’s new Cold-Finished Bar brand, “Steeval™,” is “奇沃”, symbolizing the extremity of craftsmanship and material nurturing industry. The English name, Steeval™, is a portmanteau of Steel × Value, clearly conveying its positioning as a “High-Value-Added Stainless Steel Brand.

The brand slogan, “Your Precision, Our Mission,” encapsulates a customer-centric brand philosophy.

Steeval™ is anchored by six core brand commitments: Smart Manufacturing, Craftsmanship, Diversity, Trustworthiness, Service, and Co-Creation. From steel development and process control to a cross-regional, flexible service system, Steeval™ establishes comprehensive quality standards and a value system aimed at advanced manufacturing.

Furthermore, Steeval™ Cold-Drawn Bars possess specialized, high-tech functional characteristics—High Machinability, High Cleanliness, High Wear/Corrosion Resistance, High Heat Resistance, and Soft Magnetism—to fully address the precision manufacturing needs across diverse industries. This supports advanced fields such as Automotive, Aerospace, Semiconductors, AI Servers, and Automation Equipment, turning material into a critical driver for enhancing process efficiency and quality. Walsin is also launching the IMS Easy-Machining Series products under the Steeval™ brand, which will effectively improve tool life and surface finish, while also optimizing chip breaking, bringing a superior processing experience to the application end of the industry.